Fashion Business summer course 2020

“Introduction to Fashion Business: Marketing and communications”

In addition to this curriculum, 1 hours a day will be dedicated to a live chat with the professors in the form of an interactive workshop: “a fashion brand - Made in France” 
 
Day 1 | Monday July 20th 2020
Lecture: ESMOD and its history - the characteristics of French Fashion 
Interactive course: “The development of fashion & lifestyle brands": targeted marketing - Fashion consumers 
Interactive workshop: “a fashion brand - made in France” launch and first instructions #1
  
Day 2 | Tuesday July 21st 2020
Lecture: Craftsmanship and fine arts
Interactive course: “The development of fashion & lifestyle brands: targeted marketing”
The different markets
Interactive workshop: “a fashion brand - made in France” mood-board creation #2
 
Day 3 | Wednesday July 22nd 2020
Lecture: A close historical look inside a major French fashion brand
Interactive course: “The development of fashion & lifestyle brands: targeted marketing” introduction: storytelling/DNA of a brand
Interactive workshop: “a fashion brand - made in France” mood-board creation #3
 
Day 4 | Thursday July 23rd 2020
Lecture: The fashionable wardrobe -- the essential items
Interactive course: “The development of fashion & lifestyle brands: targeted marketing” -- planning a collection
Interactive workshop: “a fashion brand - made in France” iconic garments #4
 
Day 5 | Friday July 24th 2020
Lecture: The creative process, “how is a collection conceived?”
Interactive course: “The development of fashion & lifestyle brands: targeted marketing” standards and trends in fashion
Interactive workshop: “a fashion brand - made in France” DNA of a brand #5
 
 
Day 6 | Monday July 27th 2020
Lecture: The Fashion of today and yesterday, major milestones and links to fashion news and trends #1
Interactive course: “The development of fashion & lifestyle brands: targeted marketing” creating brand content
Interactive workshop: “a fashion brand - made in France” DNA of a brand #6
 
Day 7 | Tuesday July 28th 2020
Lecture: The Fashion of today and yesterday, major milestones and links to fashion news and trends #2
Interactive course: “The development of fashion & lifestyle brands: targeted marketing” the identity of a brand, between tradition and innovation
Interactive workshop: “a fashion brand - made in France” the role of an Artistic Director #7
 
Day 8 | Wednesday July 29th 2020
Lecture: The Fashion of today and yesterday, major milestones and links to fashion news and trends #3
Interactive course: “The development of fashion & lifestyle brands: targeted marketing” specific communications
Interactive workshop: “a fashion brand - made in France” digital communications #8
 
Day 9 | Thursday July 30th 2020
Lecture: Virtual fashion tour-- the fashion neighborhoods in Paris
Interactive course:“The development of fashion & lifestyle brands: targeted marketing” specific communications #2
Interactive workshop: “a fashion brand - made in France” social media management #9
 
Day 10 | Friday July 31st 2020
Interactive Course: “The development of fashion & lifestyle brands: targeted marketing” fashion influencers and conclusion #3
Interactive workshop: “a fashion brand - made in France” sharing, best practices, debriefing and online presentation
Live Conclusion: “presenting a brand - the pitch” best practices and implementation; conference and Q&A
 
CLICK THE FOLLOWING LINK TO APPLY ONLINE >> https://my.esmod.com/faces/Login.xhtml

Dates & Times
FASHION BUSINESS “Introduction to Fashion Business: Marketing and Communications”
Course in French: from July 20th-31st 2020, from 9:00am - 2:00pm (lunch break from 12:00pm-1:00pm)
Course in English: from July 20th-31st 2020, from 1:00pm-5:00pm
 
Tuition Fees:
Fashion Business Course (2 weeks): 550 euros
Fashion Design + Fashion Business Courses (4 weeks): 980 euros
 
Languages: French and English (the class may be bilingual depending on the number of students).
Information is subject to confirmation.

Contact us >>  janan.fugel@esmod.com
 

Haut de page

Haut de page