Interview with Karim Bouhajeb

Karim has worked for over 20 years as a visual merchandiser for textile and ready to wear brands such as Quicksilver and Levi’s.
He is now a visual merchandising professor and an educational coordinator at ESMOD Fashion Business as well as in other Fashion and Business Schools.

Why did you choose to organize this practical exercice?
We had decided to organize this project with the third year students. Above theoretical classes, it is essential to put in practice certain elements seen in class. It is important for the students to find themselves in concrete situations to apply these notions.

On which criteria’s did you base yourself to choose the winners?
The project was maturely thought about my the educational team composed of Claire Vanier of the ESMOD Editions, Francois Mahe the educational director of ESMOD Fashion Business and myself. We elected among 12 projects from the third year, the most succeptible project to fit the windows. We initially wanted to choose two different projects. But we had voted unanimously for the creativity and the coherence as a whole of the project of a group from 3A1, which enclosed the two windows.

Do you think that this action with write itself with time in the educational program of the bachelor?
Yes, this collaboration between ESMOD editions and ESMOD Fashion Business inscribes itself in a will to integrate practical notions seen in class directly in the programs.
We have concerted with other visual merchandising professors to prolong this experience with the postgraduate students.
The third year students are the initiators of this project for the month of December for the first windows and then for the month of January to promote the book “En bras de chemise”.

For the months of March and June the postgraduates are solicited to implement the windows. It is an action I hope will continue.

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