The curriculum lasts 2 years
3 years of studies after baccalaureat and/or professional experience judged to be equivalent

Postgraduate Program "Manager of International Development Fashion & Luxury"

This programme provides training for positions in international marketing and commercial management in the Fashion and Luxury industry.

 
 

Training goals

  • Structuring and conducting strategic and opportunity studies for the international development of fashion and luxury brands
  • Overseeing the implementation of fashion and luxury business development strategies in international markets
  • Designing communication strategies and managing the image of fashion and luxury brands in international markets
  • Directing activities and managing marketing and sales teams in fashion and luxury companies

 

PROGRAM

 
The course is structured in 3 main areas:
 

  • Fashion and creation

This area is dedicated to the history and evolution of the Fashion and Luxury sectors up until the present day, as well as the prospects and the specificities of the fashion industry. 
 
History and Sociology of Fashion and Luxury: major landmarks in fashion and artistic influences throughout the ages; semiology of Fashion and Luxury; Luxury and Fashion trends; Luxury's new pageantry …
 
Fashion and Luxury Culture: the current and emerging fashion capitals / communication on Luxury / Fashion Week; cross-cutting approach to the new trends in fashion and luxury; the creative process; textiles; ecologically conscious fashion; innovative fashion and luxury … 
 
Specific aspects of luxury products: luxury sectors; Fashion & Luxury trends; luxury brands and different positioning (haute couture, ready-to-wear and luxury designers, new designers, etc.); the grammar of clothing; accessories; the new currents in luxury (couture sportswear, ecologically conscious luxury, etc.); management of the collection creative process (collection plan, purchasing and production); "Made in" labels signifying excellence ...
 

  • Creative development strategies

This area is devoted to the various aspects of the marketing and communication management of the Fashion & Luxury brands.
 
The international luxury market: geopolitics of Luxury (emerging markets, Paris capital of luxury), intellectual property, innovative business models; craftsmanship, fashion and Luxury professions; the Luxury concierge service; branding strategies and supply management; the cross-channel approach; new technologies serving luxury retail and communication …
 
International Luxury management : strategic marketing applied to fashion and Luxury; operational marketing; digital marketing (Big data and clienteling); omni-channel strategies (retail and online commerce); collaborative luxury; Press Relations & fashion shows, event communication; fashion business plan; focus (fine jewellery/watchmaking, experiential luxury, beauty and fragrances, retail travel, luxury in Asia)
 
Professional skills development: software (Photoshop, Indesign, etc.); optimising interpersonal communication skills; workshops for seeking internships; individual coaching …
 

  • Team building

During the 4th year, students will have to work in pairs (Team Building) with students in the 3rd year of the “Fashion Designer Course" on the financial and strategic development of their end-of-year collection. They thus have to work on upstream/downstream marketing (retro-planning, budgeting, etc.), positioning, pricing, sourcing, retail distribution and brand communication. A collaborative project presented in June as a showroom before a jury of fashion professionals. 
 

  • Business experience

Business experience is essential for proper assimilation of the teaching programme.
 
In the 5th year, internship in a company lasting 6 to 10 months. This consists of an essential immersion in a company in the Fashion & Luxury sectors where students will be able to put into practice the teaching they have acquired and examine/analyse practices and ways of operating in order to suggest recommendations to improve processes. This will form the subject of a managerial activity report.
End-of-studies dissertation: at the same time, students will have to identify a problem related to the brand or the company sector which will be the theme of their written dissertation. This must be defended orally in December before a jury of fashion and Luxury sector professionals. 
 

 

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