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Accueil > Careers > Career Opportunities > Communications Manager
Business

Communications Manager

Or Communications Officer, External Communications Officer, Digital Communications Manager

Overview

They ensure the consistency of the establishment’s image and put in place the actions set out by the Communications Director.

RESPONSIBILITIES:

  • Supervise the drafting of press releases and kits and the content published on the company’s social networks.
  • Select and develop communications materials and examine resources: billboards, film scripts, CDs, magazine articles, educational documents, web pages, etc.
  • Ensure reminders are sent to journalists and press (written, radio, TV, Internet) during operations and events to ensure maximum distribution of information.
  • Organize events for customers, collaborators and company staff.
  • Ensure that trade shows, press conferences and cocktail receptions take place under the best possible conditions.

SKILLS:

  • Analyze trends in the fashion and ready-to-wear markets and anticipate changes to marketing approaches in the sector.
  • Define marketing strategies adapted to distribution and marketing patterns for products and accessories from fashion and ready-to-wear brands.
  • Design and implement communication strategies adapted to certain markets, distribution patterns and sales channels.
  • Oversee marketing operations, agencies and service providers, training and team management

SOFT SKILLS:

Affable with a talent for public relations. Excellent writing skills. Good sense of image.

AVERAGE ANNUAL SALARY:

€38K

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Programs

Maéva Bouyer / Photo: Ludovic Pieterson
Business

Initial program

“Head of Marketing & Communications Strategy in Fashion Industry” Undergraduate Degree

State accredited diploma with Level 6 registration under the National Register of Professional Certifications (RNCP) by ministerial decree of 9 January 2015, published in the Official Journal of 30 January 2015. Also accessible via VAE (Validation of Acquired Work Experience)

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