fr en
Request a brochure Ask about admissions Make an appointment
Request a brochure Ask about admissions Make an appointment
Business

Brand Manager

Or Brand Marketing Manager, Image Consultant, Marketing Manager

Overview

The Brand Manager reports to either the company’s Marketing Director or a Group Manager. They establish and implement the brand’s development strategy and manage the budget.

RESPONSIBILITIES:

  • Manage and develop the brand’s image
  • Implement a global strategy
  • Use the marketing tools needed to develop and grow the brand

SKILLS:

  • Analyse trends in the fashion and ready-to-wear markets and anticipate changes to marketing approaches in the sector.
  • Define marketing strategies adapted to distribution and marketing patterns for products and accessories from fashion and ready-to-wear brands
  • Design and implement communication strategies adapted to market, distribution patterns and sales channels
  • Bring innovative ideas and original developments to a product or service
  • Oversee marketing operations, agencies and service providers, training and team management

SOFT SKILLS:

Available, versatile and organized, very creative and imaginative, good communicator.

AVERAGE ANNUAL SALARY:

Between €38K and €60K

Design : Luo Yue - Photo : Tiejian Li / ESMOD Paris 2019

Programs

Maéva Bouyer / Photo: Ludovic Pieterson
Business

Initial program

“Head of Marketing & Communications Strategy in Fashion Industry” Undergraduate Degree

State accredited diploma with Level 6 registration under the National Register of Professional Certifications (RNCP) by ministerial decree of 9 January 2015, published in the Official Journal of 30 January 2015. Also accessible via VAE (Validation of Acquired Work Experience)

Learn more