“Manager of International Development in Fashion and Luxury Industries” Post Graduate Degree
State accredited Diploma with Level 7* registration under the National Register of Professional Certifications (RNCP). Accessible via VAE (Validation of Acquired Work Experience)
Maéva Bouyer / Photo: Ludovic Pieterson
Overview
This programme trains future high-level managers for marketing & sales director positions within the French fashion and luxury industry with an international context.
Academic Goals:
- To conceive, put into practice and ensure the performance of global marketing strategies for the development of fashion and luxury businesses internationally
- To master the process of developing a fashion and luxury collection, from creation to marketing, alongside a designer
- To define and draw up business plans relating to the sales and marketing development of brands internationally, in accordance with strategic and opportunity studies for the international development of fashion and luxury brands
- To design communication strategies and manage the image of fashion and luxury brands in international markets
- To direct activities and manage marketing and sales teams in fashion and luxury companies
Skills Acquired:
- Structure and execute strategic and opportunity based studies for the development of fashion and luxury brands internationally
- Supervise the implementation of business development strategies for fashion and luxury goods companies in international markets
- Devise communications strategies and manage the image of fashion and luxury brands in international markets
- Lead activities and manage the marketing and sales teams of fashion and luxury goods companies
School
Program Overview
4th year / 60 ECTS credits
Cirriculum
FASHION & LUXURY CULTURE / CREATIVE PROCESS
This course is dedicated to teaching the specifics of the fashion & luxury industries
- History and Sociology: major landmarks in fashion and artistic influences throughout the ages;
- The Fashion and Luxury capitals of the world;
- The international market for fashion and luxury and its future;
- Designers, brands and trends,
- The creative process of the collection.
CREATIVE MANAGEMENT
This course is devoted to the various aspects of the international management, marketing, communications and business development in the fashion & luxury industries.
- Strategic international marketing dedicated to the fashion and luxury markets;
- Omni-channel digital strategies, customer experience and web marketing,
- International retail and wholesale distribution for the fashion and luxury markets;
- Brand management and specific case studies,
- Intercultural management,
Employability
- Master graphic design softwares (Photoshop, InDesign etc)
- Hone interpersonal communication skills
- Management and finance workshops
- Internship search workshops
- individual coaching
- Foreign language classes with a focus on fashion and luxury vocabulary, etc
Team Building Project
Students work for 6 months in tandem with a 3rd year ESMOD Design student (specializing in knitwear, new luxury couture or womenswear). The objective is to accompany the design student in the launching of their brand/ collection, introducing it to the market by defining an operational launch strategy.
The partners then present the fruit of their collaboration with a dedicated display in a showroom before a panel of respected industry professionals. These professionals, coming from the fields of sales, marketing and communications, will judge the business students on the relevance and strength of their proposal while a jury from the fields of design evaluate the quality of the design student’s collection as well as its added value in the domain of sales
Internship
A professional internship within a company in the Fashion & Luxury industries with an international scope, in a sales, communications or marketing department on a volunteer basis.
5ème année / 60 ECTS credits
Curriculum
FASHION & LUXURY CULTURE / CREATIVE PROCESS
This course is dedicated to teaching the specifics of the fashion & luxury industries
- Textiles & innovation, exceptional commission manufacturers,
- Craftsmanship, technical skill, Couture,
- The pageantry of Luxury brands
- Innovation in service of fashion and luxury……
CREATIVE MANAGEMENT
This course is devoted to the various aspects of the international management, marketing, communications and business development in the fashion & luxury industries.
- The luxury markets & international-specific strategies: leather goods, perfumes and cosmetics, jewelry, luxury lifestyle, Haute Couture, experiential luxury, wines…
- International strategies, research and analysis,
- Innovative business models,
- Global communications strategies, press & public relations,
- Purchasing, sourcing and production strategies
- The economic and legal context,
- Examining a business plan, financial analysis and financing…
Internship & Dissertation
The last year of this program is based on a personal project and dissertation that will be defended in front of a panel of industry professionals in December.
Students must complete a 6 to 10 month professional immersion internship within a company.
This internship allows for an essential immersion within a Fashion or Luxury company where students will be able to put into practice the knowledge they have acquired throughout their studies. In addition, students are asked to analyze the practices and daily operations of that company in order to propose recommendations for improvements.
These recommendations will be the subject of a dissertation.
NEOMA X ESMOD FASHION BUSINESS Double Degree Program
ESMOD Fashion Business, in partnership with NEOMA Business School, have created the TEMA program. This partnership allows our 4th and 5th year students to do a joint program with NEOMA in order to study digital innovation and management that results in a double degree. This opportunity is reserved for those students who have already completed the Fashion Business Undergraduate degree “Head of Marketing & Communications Strategy in Fashion Industry.” (RNCP niveau 6).
Required Profile
Admission based on evaluation of application and creative assignment
4th year: 3 or 4 years or higher education (Bac +3), regardless of field or professional experience deemed equivalent.
Alumni Testimonials
Alice Gras
Founder of Hall-Couture
ESMOD keeps its commitments on technical content and I am happy to see that the school is evolving with the times, that there is a more thorough follow-up work with former students. I also appreciate the accessibility of teachers, management and staff support.
“Fashion Designer” Undergraduate Program & “Manager of International Development in Fashion and Luxury Industries” Post Graduate Degree
ESMOD Paris - class of 2012
Aydha Mehnaz
Brand Image Coordinator at Mugler
The most important thing I learned in my 4th year at ESMOD FASHION BUSINESS is how to break down a creative idea into practical goals that apply to fashion businesses in today’s environment.
Naturally, the operational strategy and the digital marketing courses attracted me. In class, we used concrete examples and case studies to train us to become more analytical and to use different steps to create business plans; It is a precious asset that I have already used in the context of the internships, I thank my teachers.
“Manager of International Development in Fashion and Luxury Industries” Post Graduate Degree
ESMOD Paris - class of 2019