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Designer : Hanna léa Msika - Photo : Stephane Aboukrat Indiana Studio Paris
Accueil > Careers > Career Opportunities > Head of Digital Marketing
Business

Head of Digital Marketing

Or head of web marketing, head of online marketing, online marketing consultant, Head of digital

Designer : Hanna léa Msika - Photo : Stephane Aboukrat Indiana Studio Paris

Overview:

The job of the Head of Digital Marketing or Digital Marketing Manager is to implement the company’s marketing and communications strategy via the Internet and mobile phones using all of the following tools

e-Sources. : www.blue-search.com

Average annual salary:

47K euros (réf. Glassdoor)

 

Skills:

  • Mastery of skills specific to marketing in the fashion industry (4P, quantitative and qualitative marketing studies)
  • Be able to propose a coherent brand storyline.
  • E-CRM, webdesign, audience tracking, natural referencing, etc.
  • Budget management

 

Soft skills

  • Be on the lookout for fashion and lifestyle trends
  • Understand innovations in the areas of media formats and tools.
  • Analytical mind
  • Writing skills,
  • Curiosity
  • Creativity
Designer : Hanna léa Msika - Photo : Stephane Aboukrat Indiana Studio Paris

Programs

Maéva Bouyer / Photo: Ludovic Pieterson
Maéva Bouyer / Photo: Ludovic Pieterson
Business

Initial program

“Head of Marketing & Communications Strategy in Fashion Industry” Undergraduate Degree

State accredited diploma with Level 6 registration under the National Register of Professional Certifications (RNCP) – Certification in process of renewal. Also accessible via VAE (Validation of Acquired Work Experience)

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Business

Initial program

“Manager of International Development in Fashion and Luxury Industries” Post Graduate Degree

State accredited Diploma with Level 7* registration under the National Register of Professional Certifications (RNCP) – Certification in process of renewal. Accessible via VAE (Validation of Acquired Work Experience)

 

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Témoignages

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