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CRM Manager

Or Customer Relationship Manager, E-CRM Project Manager, CRM Project Manager, CRM Consultant, Customer Service Manager, Customer Relations Manager


The CRM Manager implements a customer relationship program through a recruitment and loyalty scheme. This profession has constantly evolved to now include numerous levels and be at the core of many companies’ strategies.


  • Develop the strategy
  • Manage loyalty programs
  • Establish profiles for target populations by segmenting the customer database
  • Identify loyalty channels (post, email, phone, etc.) and assess their performance
  • Oversee the design of commercial communication materials (print and/or web): newsletter, satisfaction survey, etc.
  • Canvass for new partners
  • Coordinate and improve CRM tools
  • Participate in technical enhancement projects in coordination with the IT department.



  • Analyze trends in the fashion and ready-to-wear markets and anticipate changes to marketing approaches in the sector
  • Define marketing strategies adapted to distribution and marketing patterns for products and accessories from fashion and ready-to-wear brands
  • Design and implement communication strategies adapted to market, distribution patterns and sales channels
  • Oversee marketing operations, agencies and service providers, training and team management


Good organizational, management and leadership skills, multi-channel communication to exchange with customers.


Between €35K and €50K

Designer : Camille Moco / ESMOD Lyon 2019


Maéva Bouyer / Photo: Ludovic Pieterson

Initial program

“Head of Marketing & Communications Strategy in Fashion Industry” Undergraduate Degree

State accredited diploma with Level 6 registration under the National Register of Professional Certifications (RNCP). Also accessible via VAE (Validation of Acquired Work Experience)

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